Morning
8:30 - 12:00
- Impact of "Keyword Phrases"
What are
"Keywords Phrases"?
Finding out what prospects are asking
Your competition's website can talk to you
- Creative Website Page Titles
The huge impact of structuring
a website Title
Pushing your competition off the search pages
Tips & tricks of creating a website Title
- How Meta Tags Fit In
Creating Meta Tags
that attract business
Tying "keyword phrases" into Meta Tags
What to tell your webmaster to help you
- Google and "Link Popularity"
"Ling
Popularity": Why is it so important?
Tricks to link to your own website
Making others want to share links with you
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Afternoon
1:00 - 4:30
- Imaginative Design &
Content
Website design
examples that "kill"
What content is needed & implementation
Moving from content to communication
- Creating Website
"Themes"
How
"Themes" lead search engines to you
"Cross pollinating" increasing your network
How Disney took advantage of Themes
- Search Engines vs.
Directories
Getting found by the
major Search Engines
Getting found by the major Directories
How to Pay 'n Play with Pay-Per-Click
- Search Engine
Submissions
How to make the biggest
"splash"
What search engines do and don't like
Making it all work for you
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About The Course
The course demonstrating active/passive
marketing.
Driving Prospects to Your Website is a productivity course for both
you and your webmaster. This 1-day course trains you at a more advanced
level. But don't worry. Even the beginner can understand the concepts and
take the detail oriented 159-page resource manual to your webmaster for
implementation. Get the latest information that you need to know about
Website Positioning. Then move into the world of Website Design &
Content to Motivated Communication.
Why, How & When.
Each module is divided into 1) Why this feature is important, 2)
How this feature is used, and 3) When this feature would be used with
Case Studies for further examples of the real world.
What Can I Expect to Learn?
Don't worry about bringing a legal pad. The course comes with a detailed
workbook explaining exactly what you'll need to do in order to make huge
profits from your website. Some of the learning objectives include:
- Recognize how to create effective domain names that will draw
buyers to websites
- Understand what makes a good website design pleasing,
demonstrating you more professionally
- Learn how to select the best keywords by understanding what the
buyer is looking for
- Learn how search engines deliver info stored from their
databases to the person putting in a search
- Discover what content is of value to buyers and how they can
improve their websites by adding and linking this content
- Learn the value of virtual tours to today’s buyers and how to
use them as a preview device
- Gain knowledge of how to use the counselor's role in real estate
through the Internet which now gives the agent the ability to give
these services in a non-threatening way via their website
What Computer Background Knowledge do I Need?
None. That's the beauty of this class. Your website will be built by a Website
Designer. The marketing of it will be done by a Website Positioner. What you
need to know is what to request from their services. A blueprint if you will, to
give them to follow. The blueprint is found in the 160 page resource manual
explaining why each of the different points is important to you.
Workshops, Workshops, Workshops.
If you think you're going to come and just listen, forget it. Every module is
geared around workshops to get you involved with how each process works. You
will leave the course with case studies and examples to do over and over again.
Fun and Interesting.
Whether you are an advanced user or just looking into upgrading your website,
this course demonstrates the next level of website productivity. Advanced users
will learn how to easily modify their websites themselves while those newer to
website positioning will have the tools to give to their webmaster to do it for
them.
Successful Agent Websites Examined.
The course will give you the opportunity to see demonstrated many of the major
agent websites that make huge revenues. You will not only see demonstrations of
these excellent websites, but also an explanation of why they work so well!
No Course is Quite Like This.
Driving Prospects to Your Website is both a productivity seminar as well as a
hands-on "how to" course for modifying your website to make it more "search
engine friendly". Included are learning materials designed to cover more
material, as well as graphical illustrations designed to assist in the learning
process.